2010 was a year of more and more mobiles and more and more mobile apps to go. There could be a big debate about whether they were actually useful or not, but I am definitely inclined to say that they helped improve a brand’s marketing strategy. And having said that, I present to you the top 10 luxury branded applications of the past year, in no particular order:
1)Gilt On-the-Go: This app lets you know about designer sales in real time and also lets you shop online, anytime, anywhere.
2) Mulberry: Lets you shop the latest runway designs and leads you to a brand’s individual page where the user can get a lot more information, browse color selection and put it in a shopping cart. It also has a GPS-based store locator.
3) Tod’s My Life is in this Bag: It is an interesting application that profiles the lives of six women who use Tod’s bags, and lets the user look at Tod’s bag collections and accessories and nearby realtors.
4) Hublot: A really cool app, it gives a 360-degree view of its watches and enables users to use their camera on their iPhone to take a picture of their wrist wearing the selected Hublot watches, and even modify it.
5) Mandarin Oriental: It lets you look at all the features of the hotel and book a room in any property of their hotel chain.
6) Net-A-Porter Magazine: New content is added on a regular basis, and consumers can add products to their wishlist and share it with their friends. And ofcourse you can shop online too.
7) Neiman Marcus Editions: A great app, which contains all Neiman Marcus catalogs and holiday editions, which the user can directly shop from.
8) Gucci: It’s app lets you get behind-the-scene videos, images from runway shows and social media functionality. It also has a music section with playlists and songs updated seasonally
9) BMW Magazine: This one has latest brand news and models, and also has several interactive games, extensive video clips and stories to keep things interesting.
10) David Yurman Timepieces: Gives extensive product detail, life-sized features, access to a personal shopper and a store locater.