Mac Viva Glam has launched a high profile campaign for their Lipstick and Lipglass. Since Lady Gaga is appearing as the brand ambassador the campaign automatically becomes larger than life. Called Mac Viva Glam Gaga 2 Lipstick and Lipglass it is a newly developed lipstick and lipglass in a hue that is more nude than previous Mac Viva Glam lip shades. It is a conscious decision on their part, to move in a new direction.
Lady Gaga explained that she is lending her voice and support to the campaign to spread awareness of HIV Aids. She was happy to be associated with the latest Mac Viva Glam campaign in support of the beauty brand’s philanthropic efforts to address HIV Aids protection, treatment and prevention worldwide. Her message to the people was to live passionately, but do it safely. It is very important to protect yourself.
The new lipstick is rather creamy and smooth. Topped with the shimmering lip gloss it creates a doll like finish. The lipstick and lipglass have been priced at $14.50 each and the entire sales proceeds will go to the MAC AIDS Fund. It is sure to appeal to the people who are passionate about the cause. You never know, it might even help Lady Gaga enlarge her fan base to include people who did not think much of her and her style.