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174-year-old Hermès Tries to Fight Away LVMH, The Luxury Battle Rages On

The office of world-renowned industry of Hermes for luxury brand in Paris is run by Pierre-Alexis Dumas, who believes in the strong creativity to keep the brand alive. Bernard Arnault of Moët Hennessey Louis Vuitton also agrees with this power and more ambitious to acquire than Dumas. Hermes’s traditional craftsmanship with dedication to vision and value make them distinguished from other competitors.

Employment of good artisans such as Birkins and Kellys, handmade assembly-line from China, silks to weave scarves from farm of Brazilian mountain and perfume from their own lab, near Grasse, known for perfumes in South France, all these contributed to their success to remain in exalted position in the luxury market.

Today, fashion industry is a business worth a $200-billion-a-year, LVMH, a group exceeding sixty major brands like, Fendi, Guerlian, Moët & Chandon  and Givenchy run by Bernard Arnault, with estimation of $41 billion. Arnault’s Bulgari purchase of last March seems to be an honest business deal. The announcement of LVMH accumulation of 17.1 percent of Hermes’s stock last October was an attack on the face of Hermes’s executives who had to defend the house.

The CEO of 174-year-old Hermès Company, Patrick Thomas, an outsider from the family again mentioned in June that the artisans are dedicated to their work in creating bags since six generations, and its fight with LVMH is cultural not economic one. If you pay a visit to main leather workshop of the company in Pantin, a suburban place of Paris, you could see 340 artisans working unit, since more than a century handcrafted leather goods have been created same way.

Via :Hauteliving

 





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