Bill Adler, the CEO and founder of Will Leather Goods had started off as an actor originally. It was during the 1981 SAG strike that he floated an enterprise as an alternative source of income. He started a company under the name Billy’s Belts on Venice Beach. It was initially meant be the means to support his family during the strike period. It expanded globally as Will Leather Goods and the rest, as they say, is history. Bill’s love for films is very much alive even today. He has teamed up with 2011 Tribeca Film Festival (TFF) to create special tote bags for the event.
The special edition leather bags will have both TFF and Will Leather Goods branding. The bags have been designed to be useful carrying screeners, scripts and various film-industry awards during the festival. It is a beautiful heavyweight and has been made in USA. The canvas and leather totes will be seen as a keepsake for the festival which has an impressive list of films premiering in front of industry heavyweights in different theaters throughout Manhattan. The prestigious Festival has been co-founded by Robert De Niro and has earned the respect of critics over the years to now attract the biggest names in film to NYC.
Will Leather Goods’ every seasonal collection carries a cinematic quality that women and men love to work into their functional wardrobe. This TFF tote bag will also be seen slung over a lot of famous shoulders throughout the Festival. The limited edition Will Leather Goods Tribeca Film Festival tote bag has been priced at $195. There is a simple variant which is a canvas carryall and costs only $46. They will be on sale to the public at TFF on-site merchandise areas and at www.tribecafilm.com/store. Bill Adler feels happy that the company that owes its birth to the film industry has finally come back to its roots.