December is here and yet another year is about to end. It is time for automobile companies to meet their target sales for the year and it looks like they will do it, thanks to the generous Wall Street bonuses. It is expected that luxury car sales will surge during the holiday season and car dealers are all set to make most of it in all ways possible. The overall U.S auto sales in 2010 is expected to hit the 1 million mark, which is a great turnaround from last year’s record.
After economic downturn, it is not easy to earn fat salaries and bonuses. Those who have not lost their jobs and have stuck around in spite of all the risks will be paid generous bonus for all the hard work. It is no doubt that rich will indulge in small luxuries like a new car, after all they deserve it. Even if they can’t afford to buy one, they will certainly lease one. Car companies are offering some of the best deals at the end of the year to meet their sales targets, so it is a win win situation for luxury automobile industry. Apparently the proportion of luxury cars like Mercedes-Benz, BMW and Lexus is highest in these sales.
After economic recession of past couple of years this is good news indeed and 2010 year is ending on a good note because people are happily spending and companies are not counting losses for a change.