Waldorf Astoria has brought out a manifesto. No it isn’t like the Communist manifesto. Far from it, considering that the luxurious hotel is far from anything communist. On 13th May, Waldorf Astoria, New York was celebrating 85 years of New Yorkers covers. Not surprisingly, the whole place was drowning in the blown up covers of the New Yorker. But considering that the covers have always been excellent, it was quite a treat to the eyes. Side by side of this event, the manifesto was also being introduced. Named Waldorf Astoria Luxury Manifesto, it seems like an interesting concept.
The man in charge of Hilton’s two luxury brands-Waldorf Astoria Hotels & Resorts and the Conrad Hotels & Resorts, John Vanderslice called the Manifesto a “living, breathing initiative” in which he will find out from other luxury brands the secret of their success and what luxury means to people in the world today.
The manifesto is also done in living colour. The New Yorker’s publisher Lisa Hughes told the audience in a recorded three minute segment that “luxury is all about staying true to your core values and finding new ways to reach your audience.” Similar events will also take place in Paris and Rome.