Virgin America and Gilt Groupe have teamed up to provide airline travellers with some sort of bonus Elevate points. But mind you, this luxury is on an invitation only basis, in which an invitation would mean access to hundreds of designers.
Still confused? Ok let me elaborate. You first purchase something on Gilt Groupe by using your Elevate number. This will fetch you 500 bonus points that will be added to your Elevate Frequent Flier programme at Virgin America. When you get these points after 30 days of your purchase, you will receive 250 Elevate bonus points every time you make a purchase worth $250 or more. If you aren’t familiar with the Gilt Groupe, it is a website where you get the most popular fashion and luxury brands, and make purchases for prices that are much lower than the actual retail prices. Plus, the membership is free so you don’t have to worry about spending the money that you will save on your purchases, on some hefty membership fee.
Here they publish and update new sales and designers every day, and you can buy whatever catches your fancy within the next 36 hours. But the sale is on a first come first serve basis, so one really has to hurry before the item gets sold off to someone else.