One of the most renowned and veteran photographers, Elliot Erwitt has now released his latest collection of contemporary photographs, project that was commissioned by the luxury Italian leather goods company, Tod’s. The project is a compilation of 40 black-and-white portraits of 22 families that are shown wearing their very own Tod’s shoes. This all new project was initiated by Tod’s owner, Diego Della Valle as a tribute to the first Tod’s shoe, Gommino, that was created in the year 1970 and for this particular photo shoot, Mr. Valle decided to enlist the help of Elliot Erwitt and include families from beyond Italy.
Mr. Erwitt has been a highly accomplished photographer, who began his career in the early 1950s, when he published his photo essay that shed light on the life in the barracks during the Korean War on the year. His maiden project earned him second prize in a competition organized by the Life magazine. Elliot Erwitt is also widely renowned for his photo journalism skills that came to light during the Cold War crisis, when the U.S President Richard Nixon met with his Soviet Union counterpart, Nikita Khrushchev in the year 1959. As of now, each of the snapshots taken by Mr. Erwitt is sold anywhere between $3,000 and $9,000. and his most recent photography project for Tod’s will be available for sale Tod’s from May 1 for $4,611 per shot and the revenue generated from these sales are scheduled to be donated to the Over the Wall charity.