The rumors of October 2011 that perfume genius Jacques Cavallier-Belletrud was looking into the exotic, rare flowers from south France. He left of fragrance house Firmenich of Swiss to work on full time basis for Louis Vuitton, which turned out to be true. He is involved with the project of fragrance being created. Many were waiting for the exciting news of confirmation of debut fragrance creating from the fashion house.
The fashion house, Louis Vuitton has confirmed its entry into the domain of fragrance very recently by collaborating with the perfume master Jacque Cavallier-Belletrud to develop the scent. It is a very significant development for the French fashion house, since 1930 it has not marketed any fragrance. Cavallier-Belletrud officially announced that he would start to work with the project of fashion brand; the releasing date of the perfume is not confirmed as Cavallier-Belletrud has do extensive travel around the globe to find out ideal scents.
The Perfume creating pursuit is time consuming. The fragrance will be finally available in four hundred and sixty one boutiques of Louis Vuitton around the world. According to Cavallier-Belletrud fragrance making is a great journey characterized by grandeur, it has to be started with the base ingredients of high quality. His previous work includes Dior Addict, Poeme by Lancôme and, Stella by Stella McCartney, and L’Eau d’Issey.
If once it is created it will be accessible in shops of Louis Vuitton. Since 1997, Marc Jacobs has been the creative director of the industry, the brand is known for luxury leather goods, ready to wear, jewelry, shoes and sunglasses.