The First Bloc Hotel Opens in Birmingham

The economic slowdown and the worldwide recession have brought about a distinct change in the approach of consumers. They have become more conscious about how and where they spend their money. They now want more value for their money. They still want luxury but they want it on a budget. The hospitality industry has got this message and are now trying to tailor their offerings accordingly. Bloc Hotels is the new concept that offers small but high-designed guestrooms. The unnecessary and unwanted frills have been removed and the focus is on the basics that fulfill the needs of the guests.

The first Bloc Hotel has opened in Birmingham, England with 73 rooms. These hotels take up much less space and the investments are relatively less, hence it is possible to fix the room rents at a lower price point. The rooms are compact, no doubt but feature all the important amenities like flat-screen TVs, Wi-Fi, soft lighting and Nespresso coffee machines. The bed being the central piece of the room the hotel has tried to make it perfect. They claim to offer the perfect night’s sleep by creating the exact temperature and humidity required for maximum comfort and relaxation.

The bloc hotel has also provided powerful drench showers with the rooms. The design and the construction have been inspired by the capsule rooms from Japan and the Yotel. By cutting out the frills it has been possible to price the rooms starting from £55 a night. The Bloc hotel does not provide food in-house but they choose the location in such a way that good eating places are easily accessible for the guests. This is just the beginning for Bloc and has a long way to go but the concept is here to stay. It fulfills the demand for a large segment of the travelers. The Bloc is adding two important new locations soon, Manchester and London.

Via: hotelchatter,

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