Is it tequila or is it a luxury brand? Tequila label Casa Dragones made history recently when it beat other contenders to lift the Grand Prix Stratégies du Luxe, a product and packaging design award. The label owned by Bob Pittman became the first Mexican brand to win this coveted prize that has come to be associated with the likes of Hermes and Louis Vuitton over the years. The award appears to suggest that Casa Dragones is more than just another tequila brand.
A traditional apothecary bottle inspired the design of the Casa Dragones bottle. Made of lead-free crystal, the bottle has a narrow neck to enable pouring small quantities. The decanter top is of individually crafted crystal. The bottom of the bottle flaunts a hand-engraved homage to the agave plant in traditional Mexican Pepita. Each of the labels are hand-written. And the bottle is a breath-taking masterpiece.
Perhaps that is what convinced the people behind Casa Dragones to attempt to make their mark in the luxury brand market. CEO Bertha Gonzalez revealed why the tequila brand chose to enter the French luxury design competition. She said it was because Casa Dragones “pushed the boundaries” in the tequila market. Other Mexican tequila brands like the premium DeLeon Anejo could take inspiration from that.
But there’s more to Casa Dragones than just its packaging. The premium tequila brand got the highest ratings from Academia de Catadores de Tequila for taste, body, aroma, color and aftertaste. Here is a tequila label that is all about the substance without compromising on style.