TAG Heuer is better known as a luxury watch maker and has come up with many high end watches over the years. But lately they have established themselves as a serious player in the field of exclusive eyewear. Their latest Avant Garde Eyewear line has won a Red Dot Design Award for its L-Type LW model. They seem to have mastered the art of designing and producing high end eyewear as it is the third time that the company has received this award. They first won this award in 2002 for its Sports Vision eyewear and then again in 2010 for its Squadra NightVision Physics model.
The Red Dot Design Award is sponsored by the Red Dot Design Museum which operates from Germany and Singapore. They invite design concepts and prototypes to their Singapore location for an annual design competition. This annual competition has been going on since 1955. Last year for the 2010 competition a panel of 27 world-renowned industrial designers reviewed more than 11,000 entries from 60 different countries to select the winners. It is a prestigious award for designers but rather tough to get one as the assessment levels are very high.
TAG Heuer Eyewear is very proud of their L-Type LW model and believe that it is one of their best designs and products so far. The carbon made frames have taken technological inputs from both the aeronautical and the automotive industries. The frames are extremely light and unbreakable. The lenses are also unbreakable and are 100-percent UVA- and UVB-protected. The lenses are made from fiber-reinforced polymer. The bridge and hinges of the frame are pure titanium. The adjustable auto-flex nose pads have been patented by TAG Heuer. The new eyewear retails for $1,190.