The financial capital is also unofficially the fashion capital of the world. Every day a new luxury brand is trying to carve its niche here. And why not, after all it has people with great taste and great money. Just the perfect target group for every fashion brand, luxury car, designer and so on. So Newyork city is the new hub of fashion with Madison Avenue boasting of names like Barneys, Baccarat, Hermes, the Pierre Hotel and so on. The latest addition to this high profile list is, “Orianne Collins Concept Store”. A jewelery designer from Switzerland, Orianne has numerous boutiques back there, and now she has signed a long term lease agreement with 655 Madison Avenue.
The opening for “O.C. Concept Store’ is scheduled for fall. The two level, 3400 square foot huge store will not just keep Orianne’s exquisite jewellery, but also luxury lifestyle items. First floor of the store will sell sell iems like beauty and cosmetics, art pieces, TVs, laptops, boks and music. The lower level will be used to sell Collins unique jewelery line, watches and other pieces from designers and contemporary furniture. This store is specially aimed at the elite and thus have a champagne bar too.
Newyork city is truly cosmopolitan and will welcome Collins, a mix of Swiss and Thai origin with open arms. Ex-wife of Phil Collins, she started designing in 2006. Within a few years her impeccable pieces were adorned by the beauties of Switzerland. Soon it’ll dazzle the hearts of Americans as well.