Why You Must Be Starwood Hotels & Resorts’ Preferred Customer
A hotel guest’s primary objective is to stay in a good location with the value for his money paid. So he books through a major hotel brand website which will have a program such as rebates on room’s rate in form of free nights, hotel points and airline miles which adds value for the frequent guest who receives benefits like room upgrades, free breakfast and free internet.
Lucini Italia’s president, Miami based David Neuman has frequently spent over thousand nights in more than forty countries as a member of the international luxury chain including W Hotels Sheraton and Westin, a member of Starwood Hotels & Resorts with Platinum status and a member of million-mile flier in Air Lines. Three years ago, Starwood had devised a program to lure customers like Neuman, the selected, preferred guests to get personal concierge 24 hours a day. Starwood nicknamed them as Ambassadors and Neuman also has been assigned one such Ambassador named Sharon, and he dubbed her as his angel.
Hotels and airlines aggressively compete to attract Elite travelers like Neuman the most sought after guest in the world which fetch thirty percent of profit by only two percent of top travelers. Frits van Paasschen, Starwood Chief Executive Officer says such travelers are branded as mega traveler or road warrior. Those who stay for hundred nights will be assigned a personal Ambassador which is the ultimate luxury to be awarded. If traveler stays for seventy five nights a year he could check in and checkout anytime day or night. Guest will have platinum status if he stays for 25stays-50 nights. Those who stay for 10 stays or 25 nights in 365 days would reach Gold status.