Starwood Hotels & Resorts Worldwide Inc., which is widely regarded as one of the foremost and biggest luxury hotel chains in the world has now announced that the company will soon be launching its very first dual-branded ski resort complex in China. Taking into account the highly lucrative opportunities provided by the booming Chinese economy, Starwood has stated that both ski resorts will be located near the slopes of Changbai Mountains. Considered to be the most renowned skiing region in China, The Westin Changbaishan and Sheraton Changbaishan Resort will bring uber elegance to the charm of Changbai Mountains when the resorts open in the month of August 2012. This latest venture will not only help Starwood in establishing a firm foot in the Chinese markets, but will also propel the company’s stature as the largest international luxury hotel operator in China.
Starwood Hotels & Resorts Worldwide has strategically chosen the location for both ski resorts, where in The Westin and Sheraton resort complexes will be just six miles from the Changbaishan Airport (NBS), while situated in close proximity to Yingfu Expressway. Apart from the breathtaking view of the mountains, the location of the resorts will also provide the guests with an assortment of outdoor activities such as ice skating and ice fishing. The Changbai Mountains are renowned for their majestic natural beauty that envelops a variety of flora and fauna, including some 200 animal and bird species, as well as lovely pine forests. The entire region has been declared a nature reserve and is spread across a massive 494,000 acres and with the ‘nature reserve’ status, the region is also under the protection of Chinese laws, thereby preserving the mountain area’s environment and ecosystem. The entire resort complex will be featuring a massive 37,000 square feet of state-of-the-art meeting space, as well as a grand ballroom spanning 13,362 square-foot, along with a pre-function space.
Let’s take a peek into what Starwood Hotels is expected to shower its esteemed guests with via the new ski resort complex.
1. The Westin Changbaishan Resort:
Featuring 257 lavish rooms, the Westin Changbaishan Resort has been designer for the most bespoke luxury hospitality. This luxury ski resort offers dedicated ski in and ski out access points, while also offering serene mountain views and uber luxurious amenities. The Westin Changbaishan Resort will provide the guests with five star dining experience and will also feature an indoor swimming pool, signature Heavenly Spa and even a Westin Kids Club. Each of the guest rooms have been given ’Westin Heavenly Bed’, which comes with down cushioning, pillow top mattress and luxury bedsheets. Furthermore, the resort has been even been incorporated with the world renowned ‘Heavenly Bath’ package that consists of Heavenly Shower, Heavenly Robe and White Tea Aloe bath amenities that have been designed to provide the guests with a perpetual spa experience right inside the bathrooms. For the business people, The Westin Changbaishan Resort offers ample modernistic work space, along with high speed broadband Internet.
2. Sheraton Changbaishan Resort:
Designed and developed as a ultra-modern luxury hotel, the Sheraton Changbaishan Resort will feature 296 luxurious guest rooms that will offer breathtaking views of the surrounding mountains or ski areas. Furthermore, the guests at this bespoke luxury hotel will also be able to take advantage of the renowned Sheraton Club lounge and Sheraton Club rooms. However, the most astounding element of the Sheraton Changbaishan Resort will be its lobby that will be equipped with the state of the art Link@Sheraton experienced with Microsoft system. This suave social networking platform will offer the guests a unique opportunity to conduct face-to-face or webcam-to-webcam interactions. The hotel rooms will feature just about every modern amenity to make the guests’ stay as memorable as possible. These luxury suites will also be featuring dedicated work desks that would be equally complemented with custom-designed ergonomic chairs. Furthermore, for uninterrupted communications, the rooms will also sport high speed broadband Internet, while boasting of LCD flat panel television, MP3 docking station. There will also be present Sheraton Sweet Sleeper bed that has been designed specifically to adhere to the standards of AAA’s Five Diamond Award. The Sheraton Changbaishan Resort will offer its elite guests with restaurant and lounge, indoor heated swimming pool, a fully equipped gym, a spa and the exclusive Sheraton Fitness programmed by Core Performance program.