One of the foremost online luxury retailers, the Gilt Groupe-esque has now partnered with the mobile commerce expert, Mobile Strategy to bring forth an all new portal, ShopVIP, that has been designed and developed to provide the consumers a mcommerce platform on their smartphones, that allow them to conduct shopping for luxury items at heavily discounted prices, as much as 70% less than, the prices available at high end luxury retailers. This all new portal is targeting the iPhone and iPad users in Europe, who are known to be some of the most avid buyers of luxury products, and this shopping methodology involves a mobile applications, through which consumers can easily browse through the expansive online catalog and then conduct online transactions during checkout.
As of now, ShopVIP is said to be one of the most advanced mobile commerce or mcommerce platforms available in the web and the company hope to bring forth as significant growth to the mcommerce vertical in Europe. This all new closed shopping community allows the users to register for its services, only after being invited by a current user and the registration can even be completed via the mobile application. While the users conduct their shopping via the app, the website also offers high resolution banners, product pictures and descriptions for a more descriptive insight into the product a user wishes to purchase. ShopVIP accepts various forms of payment methods such as, credit cards, PayPal and Afterpay, while the company is also working releasing mobile-only sales app specifically for iPhone users.
According to Nishant Dogra, (Managing Director, Mobile Strategy, Amsterdam),
“We see that flash-sale sites in particular make a strong shift towards mobile sales. Consumers obviously don’t want to miss the best deals and are therefore willing to shop 24/7 more than ever. We expect that 2011 will be the year mcommerce will finally take off in Europe. Many retailers and etailers now see the importance of a commerce-enabled mobile channel.”