Merrill Lynch Global Wealth Management and Capgemini released a World Wealth Report saying that the demands for investments of passion among high net worth investors is expected to increase this year.
2009 had seen a dramatic decline in a variety of categories such as tangible luxury collectibles like art, gems, automobiles and watches. This year the high-net-worth and ultra-high-net-worth investors have cautiously made their way back into the market.
As wealth levels rebound, the demand for passion investments is likely to increase in 2010, the report stated. The largest share of the passion investments in 2009 at 30% was seen in luxury collectibles like autos, boats and jets. It was up to 27% in 2008. Jewelry, gems and watches were at second place with 23% which was an increase from the earlier 22% in the previous year. The third place was taken by art which came at 22% a decrease from 25%.
According to the researchers behind the report, there is a difference developing between developed and emerging economies. Passion investments are used in regular manner in countries other than US. Passion investments are now in modern markets and its growing and the increase in collectibles and real estate will continue, the report states.