Caspian-European Integration Business Club (CEIBC) and Caspian Energy International Media Group (IMG) that have been holding Brand Award Azerbaijan and Luxury Brand Award announced the start of internet voting from 24th May for the awards, which will go on till November 2010. The Luxury Brand Award is given to the most popular luxury brands in the Caspian Black Sea region, while the Brand Award Azerbaijan is given those worthy brands of goods and services that have gained maximum popularity amongst consumers.
The awards are given in various categories such as luxury goods, vehicles, drinks etc. Several other branches like tourism, credit and financial organisations, FMCG companies are also included. The whole process goes like this: the ERG team keeps track of all the important companies, and their popularity in terms of market situation and demand for an entire year. Then people can cast their vote for their choice of brand, which finally decides the winner.
A brand will get a nomination after it has managed to collect 1800 plus votes. The online voting is restricted to registered internet users. The first Brand Award Azerbaijan took place last year in February, and the second one took place this year in April. The next one will happen in December 2010.