Adidas has taken a new platform in its marketing activity with the success of Team GB which won 29 gold, seventeen silver and nineteen bronze medals in the summer Olympic Games. Adidas provides striking red colored technical footwear which interprets the passion and fire of the Games. The Adidas threw an underground party for athletes to congratulate them on their amazing performances recently.
Jessica Ennis has been awarded an ultimate accolade gold medal for her stunning victory in athletic feats in Heptathlon. Adidas tried to make Jessica Ennis feel good by giving her shoes a special gold treatment and a video about the complete modification of the shoes with spikes, stripes and adidas logo in gold. Jessica Ennis wore 6 pairs of Adidas footwear for heptathlon which were tailored to her sports needs.
She is also delighted to get special attention by Olympic sponsor Adidas who have decided to do something special for her grand performance at greatest athletic event. The brand thinking of customizing her shoes with gold treatment which she wore during the event of Heptathlon and won gold medal on August 4th.The Sheffield-born heptathlete already has sponsorship deal of the company Adidas. She has been posing with many stars, having complimentary beauty grooming treatments. Public celebration was held to inspire young athletes.
The company shares a video showing the customized red adiZero shoes with the logo of Adidas along with some parts of the shoes in gold plate. The company also persuades Andy Murray to get his shoes in gold which was worn by him during defeating his opponent Roger Federer in men’s tennis final.