It might seem quite unusual but the lifestyle apps is heating up right now and the right time is here to release its city guide for its iPhone. For the iPhone users looking for the right spot for entertainment or the best spot in town becomes easy with The Scoop NYC.
Unlike general city guides, this one promise a special set of NYT reporters’ special picks of where to dine, wine and unwind and what events to check out. This free app also interests more media usage of Foursquare, which made sure users can check in the outlets by this point. Initially partnered during the winter Olympics, The NYTimes.com and Foursquare hence should help maintain its strong relationship with the city’s local luxury retailers.
In keeping with the NYT to luxury marketers, the campaign from Chanel for its J 12 Marine watches just got instigated. At the bottom of the iPad app’s front page runs as a stagnant banner and the app features a concise animation.
The Chanel campaign, follows the $1 million Chase Sapphire launch sponsorship of NYT Editor’s Choice and The Scoop is intended to go till 50 favorite NYC restaurant and users can share via email, Facebook and Twitter, all of which the app can be accessed
The target for luxury marketer, the app seems directed at younger. But for a new release, the high-end launch sponsors of The Scoop are clearly aimed at tourists.