If you are the kind of person who parties every weekend, at least 2 or 3 times, then you should consider getting yourself a good party ward robe. Of course, there is hardly any time to visit the boutiques and Net a Porter provides a great collection of part wear as well. Now, in order to target this segment of the market, Net a Porter has launched the Party Boutique. It would be a part of its digital magazine and the mag can be viewed on an iPhone or an iPad.
This can be possible thanks to Net a Porter’s iPhone and iPad applications. Moreover, iPhone and iPads are associated with luxury as well, and though most fashion conscious people do not care about technology, they do care about aesthetics and iPhones and iPads look better than your regular gadget.
Thus, to target the party apps for the users of iPhones and iPads could be a great way to channelize the ecommerce traffic as well. Chloé, Marc Jacobs, Burberry, Miu Miu and Stella McCartney are some of the designers that are available on Net a Porter. You could choose from almost 300 designers on the site.
Via: Luxury daily