New You Magazine had been voted the best-written beauty mag in the 2010 Folio Awards. And the magazine has roped in Muse Luxury Group to handle its marketing and special events. The quarterly beauty magazine, which focuses on cosmetic surgery and anti-aging procedures, is published by New You Publishing which is based in Miami.
Elisea Nir Wolff, Director of Special Events and Marketing for Muse Luxury Group, said that they were excited to work with the magazine and were eager to celebrate the latest anti-aging technologies and therapies. Wolff revealed that Muse Luxury Group would be working on several projects for New You.
One of the first projects that the group will be conducting for New You commences this April. This is a model hunt to find the new face of the magazine. The winner will be featured on the cover of the summer issue which should release in June. Interestingly, the model search will not focus on pretty-young-things with virginal good looks. On the contrary, this model hunt will look for models between 25 and 40 years who have availed of cosmetic and/or anti-aging treatments. As Wolff puts it, it is no longer about finding a natural beauty as it is about finding someone with the ‘wow’ factor.
Another project that the Muse Luxury Group will be handling relates to an event that will expose women to the latest beauty treatments. Named ‘Beauty Night Out’, this event is being partnered by spas from South Florida and established aesthetic surgeons. Looking beautiful just got easier.
Via: PR News Wire