Tourism has been a very important part of the economy of Mauritius. The small island nation has no natural resources that could generate substantial revenue as their primary export is sugar. But the Mauritius Tourism Promotion Authority has leveraged its beautiful beaches and Mauritius has been named one of the coolest destinations for 2011 by Future Brand and British Airways. It had also received the 2010 World Travel Awards as World’s Leading Island Destination.
Mauritius Tourism Promotion Authority has decided to support a new initiative and a new event dedicated to promoting luxury tourism to island nations. They have signed a formal deal to become the official partner of World Island Awards. The concept has full support of the island nation as it will benefit their tourism industry. The deal signed at ITB Berlin 2011 makes them the official partner of the annual event for a period of two years.
The first World Island Awards will be held in Berlin at the most exclusive 5 Star hotel, Adlon Kempinski. The event will take place prior to ITB 2012. Mauritius sees a lot of potential in the concept to promote island tourism worldwide. Their leadership of the movement will consolidate their position at the forefront of the luxury tourism map.