Luxury Institute Releases The 2010 Luxury Brand Status Index Survey Results
One of the foremost luxury goods and service evaluator in the United States, Luxury Institute has now released the results of the 2010 Luxury Brand Status Index (LBSI) survey, under which the organization had conducted the “Best of the Best” survey for luxury brands in the U.S.
The entire survey was based upon the feedback received from some 1265 consumers in the U.S who were considered to be wealthy and were known to be avid users of luxury goods. To complete the survey, the organization chose half male and half female participants with an average household income of $287,000 and where each of the participants were valued at a net worth of $3.8 million. The LBSI survey is weighed upon the following factors, Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consumed by People Who Are Admired and Respected and the luxury brands are rated on scale of 1-10, were ten is the highest.
As per the results of the survey, in the men’s fashion category 32 brands were chosen for the survey and similarly 20 brands were chosen for the men’s shoes category. For the women’s fashion category, 37 brands were taken into account and in a similar fashion, 38 brands were selected for the women’s shoes category. Now, as the results have been declared, the “Best of the Best” are: