The luxury hotels have gone through a very tough year due to the recession. It is the major drop in demand from business travelers that have hurt them the most. They are now adopting innovative solutions and unusual perks to bring back the corporate guests. Spa resorts such as Vermont’s Stowe Mountain Lodge and the Broadmoor in Colorado are using wall climbing, carpentry classes and yoga to lure corporate clients accustomed to little more than free breakfast as a hotel perk.
The approach seems to be working as the corporate group bookings have registered an increase. The spokeswoman for the hotel explained that the corporate are looking for more team building activities and greater value for their money. The upswing has been more evident in the luxury properties who have seen their occupancies increase by 5% compared to last year.
The revenue per room for the luxury hotels have taken a big hit of almost 25% since the peak of 2007. That is why, the experts feel, it is important not to mark down the prices but offer more value to the guests through such activities. The restraint on corporate spending is less as compared to last year and the hotels are optimistic about the future.