Blogs have evolved over the years and have transformed into a format that has great impact on people at large. The Sartorialist is a fashion blog by Scott Schuman in New York. He was associated with the fashion industry in a sales profile but had to leave his position to take care of his daughter in 2005. He started taking pictures of people who had dressed in a way that caught his eye and posted them on his blog and added his comments to it. Scott is considered the pioneer of fashion photography in blog form.
Scott believes that The Sartorialist sees people on the street the way designers looked at people looking for inspiration. He hopes the blog serves as a source of inspiration to lots of people. Schuman revealed that his inspiration was a picture of a man on an empty street taken by German photographer August Sander. The Sartorialist has grown over the years as Schuman travels around the world for attending shows and taken pictures of fashion celebrities as well as common regular people. And for the pioneering work The Satorialist has been nominated for the Vida la Moda category at the LuXplosion 2010.
The quality of Schuman’s work on The Sartorialist has brought serious fashion publications to him with offers for assignments. Conde Nast roped him during the Fashion Week in Paris to do similar work for its site style.com. Saks Fifth Avenue engages him regularly for their events. He might even be doing something interesting for the French edition of Vogue. An anthology of Schuman’s favorite shots was published in a book form in 2009. The book was appropriately titled The Sartorialist. The fashion photo blog has developed a strong identity for itself and it is destined to become stronger in the future.
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