“Luxury China: Market Opportunities And Potential” , written by Michel Chevalier & Pierre Xiao Lu talk about what everyone thinks about these days, the growing Chinese luxury buyers. Who exactly are these Chinese luxury buyers who have emerged as such an important purchasing force lately? Where do they live? How old are they? What drives their purchases? And how can you convince them to purchase your good? The duo hopes to gives the answers. How is their book different from the many books that provide an overview of the Chinese luxury industry?
This book does not provide an overview but acts as a manual for anyone who wants to understand the many nuances of the emerging Chinese luxury consumer, and will provide the reader with practical knowledge necessary to enter, or expand in, the Chinese luxury market. They even give case studies to back up their observations and data. They manage to put forth some very complex matters in simple terms, and here is where their strength lies. This book is definitely a must have for those who are trying to enter or expand in the Chinese market, or even those who are interested in knowing about this burgeoning dragon. Kudos to these guys for writing such a well researched and well written book.
Click here to vote for Michel Chevalier & Pierre Xiao Lu.