LuXplosion 2010: L2 Think Thank Nominated For the Luxury Byplay Category

Luxury isn’t just about reckless spending. Your hard-earned cash has to be used in the best possible way to bring the best of luxe world at your feet. L2 Think Tank recognized this niche in the market and has explored it to their advantage. They call themselves ‘tank for innovation’ and attract talent from every nook and corner to bring the best of marketing and consulting services to their clients.

L2 Think Tank has been constantly helping prestige brands chart new strategies among dynamic changes that happen in technology, economy and media consumption. They give their clients parameters and benchmark to gauge their position against that of their competitors. The man behind this company is NYU Stern Professor Scott Galloway who has also designed the Digital IQ which provides brands with over 100 quantitative and qualitative data points, diagnosing their digital strengths and weaknesses.

They have an impressive list of events comprising of forums, clinics and working-lunches up their sleeves. The company is known to work with leading brands on 4-8 week engagements to help them score greater return on investment in digital initiatives.This is perhaps why we chose them in our list of 5 nominees for Luxury Byplay. Click here to vote for this nominee.

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