The name Macallan brings joy to any whiskey lover as it is known for its expensive vintage signature single malts. They have remained producers of scotch whiskey since 1824. However, this year the Scotch distillery will treat its fans with its 64 year old MacAllan with a very special cause behind it. The proceedings from the auction would go towards providing a way for safe and clean drinking water to the people of developing nations.
MacAlan and Lalique have entered into a partnership deal to produce a special decanter which would also celebrate the 150th birth anniversary of René Lalique. The Lalique decanter was created by using a method called “cire perdue” or “lost wax”. Before auctioning takes place at Southeby’s in New York, they travelled for eight month covering twelve cities where 3.3 ounce dram of the oldest and rarest drink was sold in auction for $140,000.
Last night the decanter containing 1.5 litres of aged 64 Macallan was bought by an unknown person for $460,000. Entire proceedings from the auction of Cire Perdue decanter would go to the organisation charity:water. The old whiskey broke the record for selling at such a high price. The project of the Macallan and Lalique was successful in raising $600,000 which would quench the thirst of people in developing nations.
The two prestigious brands are making steady efforts to promote growth of healthy populations across the world. charity: water has also been striving towards creation of water bodies in rural areas.
Via: One Travel