L’O – Hotel L’Orologio with Vintage Timepieces as Design Element is the Hippest Hotel in Florence

As far as the name goes ‘Whythebest hotels’ is perhaps the best name I have heard for a luxury hotel group. It is a new Italian luxury hotel group that is promoting some of the finest boutique hotels in the country. One from the group however requires a special mention here as it could be one of the best hotels. It is one of Florence’s hippest and best hidden boutique hotels. L’O – Hotel L’Orologio is getting set to welcome the fashion crowd to the city this summer during the Pitti Uomo men’s shows.

This boutique hotel is unique and very different from others because of the concept on which it interiors have been designed. As the name of the hotel suggests it is inspired by the prestigious world of international high end watch making. The entire hotel is dedicated to the high precision craft of watch making. The owner Sandro Fratini is a serious watch collector in his own right and has a personal collection of over 2,000 vintage timepieces. For most men of style watches are a passion and if you are one of them then Hotel L’Orologio is the only hotel where you would like to stay. Like I said earlier, it is one of the best hotels.

Marianna Gagliardi has designed the interiors of the hotel. She has done a fantastic job and her extreme attention to details is evident. She has been successful in creating a fascinating sensory experience. Her choice of materials like leather, parchment paper, dark brass and woods remind you of the colors and scents of tobacco. Each floor of the 54-room hotel is dedicated to a specific luxury watch brand from Fratini’s collection: Rolex, Vacheron-Constantin and Patek Philippe. Duplex rooms are done very luxuriously. The restaurant, bar and library are all in sync with the total atmosphere of the hotel which is cozy.

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