Jacuzzi has been long associated with the bath products. In fact it is an undisputed leader in the segment. In a first major diversification Jacuzzi has launched a new line of bedding products. The line offers a variety of mattress options that include air, coil, foam and latex. They have simultaneously launched various accessories also, all of them made in partnership with JelSleep.
Jacuzzi Inc. had been looking for extending their brand beyond hydrotherapy and they claim that this is the first time they have found a system that captures the Jacuzzi brand experience while you sleep. Tom Koos, their CEO said that they were excited about partnering JelSleep and the experience they bring to the luxury bedding category. Rick Feingold, the President of JelSleep LLC, is equally excited about the new venture and Jacuzzi’s commitment to product excellence, health and well being.
Research has shown that temperature plays a pivotal role in sleep. The JelSleep technology helps in the temperature reduction process. It helps the body cool down to lower set point. Their technology makes it possible to distribute weight evenly resulting in a deep and restorative sleep. Jacuzzi Group Worldwide has for the first time moved out of the bathroom and into the bedroom. Apart from the adjustable bed frames the collection will offer pillows and sheets as well.
Via: Pursuitist
