Editors and models have become the new fashion icons. Anna Dello Russo, the elastic limbed editor at large for Vogue, Japan thinks that she has become the Barbie of the internet. Cyber idols like Carine Roitfeld and Emmanuelle Alt of academic writing service French Vogue, Kate Lanphear of American Elle and Giovanna Battaglia, lately of Italian Vogue, are hardly household names but through their blogs they are casting a spell, their comings and goings are relentlessly tracked by a new generation of aspiring style savants.
Their look and quirky glamour have, in fact, inspired a flurry of advertising campaigns, product introductions and fashion lines. Even celebrities follow their lead and that gives them immense credibility amongst the masses and the younger generation. There is a large section in America that is not exposed to Paris, New York or Milan and for them their sites are a bible, a window on the culture that they take as gospel.
This is a relatively recent development and a result of the dramatic increase in the number of blogophiles. A cluster of high-ranking stylists have witnessed a widening appeal in the recent years. In fact Elle.com is capitalizing on Ms. Lanphear’s visibility by featuring her on its site, where she shares her insights with readers.