Ideeli was founded in 2007 as a member’s only and has grown rapidly to create a large base of 4 million members and is giving the Gilt Groupe a run for its money. The site has managed to retain the loyalty of such a large base of members by introducing new and exciting offers all the time. They have been forging partnerships with in different products and services and offering lucrative deals for its members. They have recently announced a partnership with Voyage Prive.
Voyage Prive is the world’s first and largest private online travel sale site. Together with Ideeli they promise to bring 5-star luxury travel experience at deep discounts during the limited-time only sales events. This co branded travel offerings will be launched in June and to begin with 100 curated selection of travel opportunities will be made available every month to the members. The opportunities will include domestic, European, Mexican and Caribbean hotels, cruises, and destination packages. The members who are able to grab one of these are sure to be left over with a major budget for shopping during their vacation.
Paul Hurley, CEO and founder of ideeli has his goal clearly cut out in front of him. He wants to make his site a one stop lifestyle shopping site and this is another step towards growing the portfolio of luxury offerings. It has already achieved revenue of $175 million last year and the fast growth momentum it achieved is being maintained this year. There will be 10 to 15 offers of exclusive travel opportunities every week and the discounts available will be in the range of 30 to 60 percent. Luxury spending is on the increase again and the offers are bound to have many takers.