Hyundai is making a much planned move to the luxury sedan market. The ultimate launch is on schedule and a major step was taken this week with the announcement of a base price of $58,900 for the 2011 Equus, its new flagship. The next major milestone in the final rollout will be the arrival of two models or what they call the two flavors of Equus at the dealerships.
One is the basic Signature model and the other is the Equus Ultimate which is priced at $65,400 including a freight charge of $900. The price also includes the much talked about bundled Apple iPad that serves as the car’s interactive owner’s manual. The differences between the Signature and Ultimate models are mainly interior luxury features like cooled rear seats, a fridge box in the center console, power trunk lid and a rear-seat entertainment system with an eight-inch monitor.
John Krafcik, president of Hyundai Motor America sounded confident that Equus will be able to compete well with similar products of the German and Japanese brands. The emphasis for the Equus line will be on service and customer attentiveness. There’s a maintenance program that runs for five years or 60,000 miles. Pampered is the key Equus concept.