It must not come to us as a surprise, but Google recently revealed that Mobile ads are now a $1 billion business. Google acquired the ad network AdMob in a $750 million deal last year, and after the acquisition, it has jumped to the #1 spot with 21% market share.
Apple had bought Quattro Wireless for $1 million, and they decided to give up o other devices while keeping Apple devices open for Google ads. This was a move that helped Google to further stabilize the mobile ad industry, for now Google ads can be placed in Apple devices while iAds do not offer competition to Google.
Meanwhile, Android is doing its own job of helping Google further consolidate its position in the Smartphone industry, for android brings results better than other browsers, and thus help Google rake in a large share of ad search results. With Android, and its almost totalitarian policy, Google is slowly usurping the mobile world as well, with regards to ad revenue generation. Perhaps we would see mobile ads and internet ads syncing, thanks to Android’s popularity both online and offline.
Via: Ad Age