GHM, the Asia based luxury hotel and resort management company is upbeat about the potential in India and have started exploring the possibilities a representative office in India. Sartha Marketing is their India representative and they are targeting the fast growing luxury travel segment from India. Primarily they are aiming to attract the high net worth individual and honeymoon travelers. Additionally they are exploring the possibilities in the MICE segment with a special focus on corporate think tank meetings. Destination wedding is also a trend that is catching on amongst the ultra rich in the country who would like to hold their marriage at an exotic location.
Seema Vohra, head of Sartha Marketing is a hospitality industry veteran and is working closely with the Indian travel trade and wedding planners to promote GHM’s portfolio of luxury hotels and resorts worldwide. GHM wants to cash in on the growing trend and the demand for luxury travel by being present in the market. To create awareness about their portfolio of luxury hotels and resorts Sartha Marketing will be conducting workshops for the management and counter staff of companies in the hospitality industry.
GHM has created special and exciting packages to suit specific tastes of individuals. They are offering some niche and specialized packages like The Datai Golf and Spa Journey. The target is again the well heeled traveler looking for a perfect luxury escape. GHM has acquired a reputation over the years for conceptualizing, developing and operating exclusive and stylish hotels and resorts worldwide. Several of their hotels have won awards. The Chedi Club Suzhou and The Chedi Taiping Lake in China will be added to their portfolio soon. They also have an interesting pipeline with resorts in various stages of development in Jordan, Switzerland, Morocco and Malaysia.