The action on the social sites is heating up. The myth that the web world is for the tech savvy only has been proved wrong. It’s not just a younger demographic or somebody who is tech-savvy. People across all demographics and segments are using social media in various ways and very frequently. Even established and somewhat conservative brands are joining the action and leveraging the net to connect to their customers.
The Four Seasons luxury hotel brand has launched a service called “Best of California” in partnership with location-based mobile/web service Gowalla offers guests concierge recommendations while traveling, and allows them to earn hotel credits. Concierge choices show up in a “Trip” tab on Gowalla; users check-in and receive a PIN number that’s redeemable at Four Seasons spas or restaurants through Nov. 19.
Geo-social marketing is becoming very popular very fast and the danger is the brands might go for over kill. The social media-savvy consumers are already getting geo-jaded. Facebook’s Places launch spurred Foursquare, Virgin, AT&T and even an artist like Miguel to partner different social portals and sites for promotional schemes. But even in this field the stakes are higher now and the competition has increased. The incentives need to be sufficient and attractive to ensure user participation.