Fashion Fund I is a private equity fund focusing on investments in the apparel and accessories segments of the European fashion industry. Their first acquisition was the Secon Group which they acquired in the summer of 2006. Since 2009, due to the credit crisis resulting in difficult trading conditions the management has been evaluating several strategic alternatives. It was finally decided to divest the group’s brands in order to maximize the shareholder value.
The management of the Fund and Secon Group has successfully divested all the Secon brands. Turnover, a modern stylish woman’s wear brand, has been successfully sold to Veldhoven Group. It is a Netherland based, multi brand Fashion Company. Creenstone, a trend setting woman’s outerwear brand, has been successfully sold to the Netherlands based Luxor, which is run by a young entrepreneur Robbert Hawinkels.
The brand rights of Another Woman and A-rticles have also been successfully disposed. The Fund will now focus on the continued expansion of its other investments. Vilebrequin is another major investment of the fun. The iconic French luxury resort-wear brand continues to expand its product offer and its global distribution with a significant thrust into Asia. BNS Partners in Russia and Ukraine is another investment of the fund that is doing very well.