The motto of the luxury industry seems to be ‘luxury for all’. A process of democratization of luxury has been on for some years now and areas and markets that were neglected or ignored by the luxury industry are slowly but surely becoming the focus area. After paying due attention to the Asian region, now the area of focus is the Americas. The evidence of this increased focus is the fact that EXPO LUXO® will be in Sao Paulo and the ambitious initiative will bring together the best of the luxury industry.
The purpose of the event is to encourage the exchange of information, technologies, products, services and marketing strategies, consolidating the important brands with the customers. It is for the first time that Sao Paulo, Brazil will have the honour of hosting the more sophisticated brands at the I International Luxury Fair. Anhembi Conventions Palace, one of the most modern exhibition centers in Latin America, will hold the prestigious event on 23, 24 and 25 November 2011.
The show will feature the latest high-end products produced in terms of the concept, design, quality of raw material and finish. Apart from exhibitions there would be conferences, seminars, concerts and several presentations to the participants. Over 40,000 AA class audiences are expected to visit and participate in the event. Portion of the event will be reversed towards AMA (Association of Friends of Autistic). There would be extensive media coverage of the event.