If you notice much of luxury hotel sector news in London and elsewhere is about grand openings, re openings and expensive renovations and most of them are creating awesome websites. Luxury sector has no choice but to keep up with new technology which is affecting every aspect of luxury right from need of modern interiors to marketing. Luxury hotels have to rewire and reinvent themselves digitally and apply web based marketing strategies to meet growing consumer demands. Such makeovers in the times of economic downturn are like silver lining on the dark clouds.
London will see series of grand re-opening next month. The Strand which had invested more than £ 100m is finally opening its doors after gap of three years while Starwood is gearing up to open ‘W’ hotels on Leicester Square and Von Essen is opening Hotel Verta which boasts of its own heliport. There are more big names which are going to open their doors to modern traveller.
It would interesting to see how these new luxury hotels market themselves on the internet because modern traveller depends on internet for all travel and holiday plans. Digital marketing, good websites, SEO and keeping in touch with consumers and answering their queries, online reservation and cancellations will be most essential marketing tools. It will be very competitive and things are going to hot up in London luxury hotel market. Good part even hundred year old luxurious hotels like The Goring have strong virtual presence and modern traveller is spoilt for choices, the more the merrier.