When we talk about great companies, we look at the brand image that they might have built over the years. It is not just the brand image, but also their positioning and their media strategy which makes a certain company particularly appealing. This is especially so in luxury industry, and BMW is no exception. They certainly know how to position themselves, and also how to diversify into different areas.
We have heard about how BMW has designed the interiors for Hermés helicopter, the Versace Lamborghini, the entire Porsche Design collection and Audi yacht. Now, it is time for them to do the interiors of Phenom 100 and 300 of Embraer. I had covered this news earlier but I was not aware that the interiors would turn out to be so beautiful.
These private jets can hold a small number of people and would eventually be bought by the rich businessmen of Sao Paulo and they sure would know how to spend money on all the right things in life. If you look at the way Paulistas spend money, you would be shocked, for being rich there means to own a private jet or a helicopter. Most houses and condominiums have helipads there.
More Images are here in this Picture gallery:
Via: yanko Design