Autograph Collection, which was inaugurated last year, is rapidly growing and helping Marriott International in brand building. It was publicly announced recently that it would add six luxury independent hotels to its collection. Each hotel is chosen exclusively for its originality.
During May month of this year, four hotels were added to Spain collection, with the addition of six Boscolo properties the collection, the number has reached twenty six globally. The first four hotels namely, Boscolo Budapest Boscolo Palace Roma, Boscolo Prague, and Boscolo Milano are scheduled to join in September of this year. The remaining two Boscolo hotels will join the collection in the beginning of next year, and they include Boscolo Milano, and Boscolo Exedra. Boscolo Group’s president, Giorgio Boscolo says that they belong to Marriot group and its Autograph Collection offers International experience for guests albeit with an Italian touch in each city.
The 87 rooms of Boscolo Palace Roma restore historic elegance with modern distinct style. Boscolo Venetia with 72 rooms boasts that it was a home for French embassy. 152 room hotel in Prague is the central attraction of architecture and art. 185 room hote in Budapest is unique for gold decor. 238 room hotel in Rome is the ultimate luxury and 154room hotel in Milan is the great combination of art, design and ultra modern style. Autograph Collection provides a platform for growth which is expected to reach approximately 80,000 rooms in Europe itself by 2015. The expected growth of Autograph Collection is forty properties in Latin America, the U.S. and Europe by 2011’s end.